Learning Path
The Learning Path is a comprehensive guide to the full-length videos, Quick Takes, and articles available on this site.
Business Ideas
Videos
- 3 Consulting & Professional Service Ideas to Pivot Into
- Business Ideas in Consulting and Services: August 2023
- Business Ideas in Consulting and Services: July 2023
- Q2 2023, Part 2: 10 Business Ideas in Consulting & Professional Services
- Q2 2023, Part 1: 10 Business Ideas in Consulting & Professional Services
- Business Ideas in Consulting and Services: June 2023
- Vetting Your Business Idea, Part 1: Side Hustle or Full-time?
- Vetting Your Business Idea, Part 3: Riding the Wave
- Vetting Your Business Idea, Part 2: Understanding Ecosystems and Finding What’s Not Optimized
- Many Opportunities: Consulting and Service Angle of Amazon and Facebook Deal
- Look for Shortages
- HBR IdeaCast: Leading a Workforce Empowered by New AI Tools
- Clorox Cyber Attack: Service Differentiation and Real Value
- Chaos Commanders for the Win: Certifications and Competitive Advantage
- For Potential Service and Consulting Opportunities, Consider BLS Employment Projections
- Service Differentiation Through the Remote Working Angle
- Welcome From a Fellow Entrepreneur Helping Others
- 4 Signs of a Good Business Idea
- Competing Requires a UVP
- Should You Start a Side Hustle or Dive into a Full-Time Business?
Business Planning
Videos
- Blueprint: From Side Hustle to Full-time Business
- The Art of Communicating Effectively with Advisors (They Can’t Read Minds)
- 12 Hotspots to Find The RIGHT Business Advisor
- How to Get The Right Kind of Business Advisor – 5 Criteria
- Are Service Businesses Better than Product Businesses? Part 2
- Are Service Businesses Better than Product Businesses?
- 2024 Planning: Accounting, Legal, HR, Operations, and Funding
- Plan or Fail: 2024 Growth Guide for Service Businesses Part 2
- Plan or Fail: 2024 Growth Guide for Service Businesses
- When to Hire Your First Employee & 2024 Best Hiring Practices
- 9 Ways Your Early-Stage Consulting and Service Business Can Fail
- To Start or Not to Start a Business: 10 Considerations
- Personal Considerations Before Starting, Part 3: The Financial Risks of Starting a Business
- Personal Considerations Before Starting, Part 2: How To Leverage Your Skills to Start a Business
- Personal Considerations Before Starting, Part 1: The Best Time to Start a Business
- Business Plan, Part 3: Service Differentiators, Financial Projections, Sales, & Marketing
- Business Plan, Part 2: Vision, Structure, Target Audience, and Competitive Advantage
- You Need a Business Plan for Your New Consulting Venture
- Business Plan, Part 1: You Need a Business Plan to Document Your Strategy
- Struggling With Business Goals? Here’s Why
- Quality – Service – Price: You Can’t Compete on All Three
- SVB Collapse: A Crisis Management Framework
- Working with Family and Friends Requires Clarity and Professionalism
- 7 Audiences Your Business Plan Needs to Address
- How To Set and Achieve Business Goals
- What to Do After Getting Laid Off – Start Your Own Business!
- 4 Kinds of Professional Services
- How to Write an Organization and Management Section for Your Business Plan
- Conducting a Market Analysis for Your Business Plan
- Your Business Plan Needs to Address 7 Audiences
- From Thinking to Launching Your Business: 7 Essential Steps
- Why You Need a Business Plan
- Silicon Valley Bank Collapse: What to Look for and Do
- Time for Your One-Month Goal Check-In
- Lessons for Startups: Don’t Neglect Important but Not Urgent
Entrepreneurial Mindset
Videos
- From Yahoo and Philosophy to Landing Meta as a Client
- 8 Martial Arts Principles for Business
- The Dark Side of Side Hustling
- Smoother Sailing in Business with the Right Advisors
- The 2 Deadly Sins (for Entrepreneurs)
- Work-Life Balance Is Not for Founders
- Common Fears of Starting a Business and How to Overcome Them
- The Cost of Neglecting Business Principles & Ignoring Advisors
- Laid off? Start a Services Business
- From Zero to Building and Selling My Consulting Businesses
- Entrepreneurial Mindset, Part 3: Be Driven To Learn
- Entrepreneurial Mindset, Part 2: Get Comfortable with Unknowns
- Entrepreneurial Mindset, Part 1: How to Get Stuff Done
- Entrepreneurial Motivation, Part 2: Building Something That Provides Unique Value
- Entrepreneurial Motivation, Part 1: The Glamor and the Challenge
- Entrepreneurial Mindset, Part 4: How To Have Ownership & Resilience
- The Dark Side of Side Hustling
- How to Make 4 Million Dollars in 4 Years
- The 3 Biggest Reasons You Haven’t Started Your Business Yet
- Start a Consulting Business After a Layoff
- Don’t Chase Growth if Dealing with Personal Issues – Founders Stories
- Don’t Put Your Lead to Sleep!
- Laid off? Hard Questions Can Help Your Next Steps
- The Many Hats of An Entrepreneur
- Perseverance Pays Off as an Entrepreneur
- Dealing With Burnout: Founders Stories
- 6 Things To Consider After Being Laid Off
- Avoiding the Entrepreneurial Leap
- Reciprocity as an Entrepreneur: Start by Giving
- Entrepreneurship and the 80-Hour Workweek
- Visionary or Detail-Oriented? A Growth Mindset Can Help Both Entrepreneur Types
- Should You Quit Your Job to Start a Business?
- Work Friends Important Network for Future Business Opportunities
- From Graduation to Entrepreneurship
- Two Hard Truths About Layoffs
- Do You Have What it Takes to Start a Business?
- 3 People Skills Every Startup Entrepreneur Needs
Finance and Accounting
Videos
- How to Create a Personalized Financial Runway
- Accounting, Part 3: Moving from Data Entry to Analysis & Insights
- Accounting, Part 2: When Should a Startup Hire a CFO?
- Accounting, Part 1: Essentials
- Improving the Billing Cycle by Being Resourceful
- Why You Should Never Do Your Own Accounting
- Bookkeeper Accountant CPA: Which to Hire for Your Consulting Startup?
Founders Ask Feras
Giving Back
Marketing, Sales, and Growth
Videos
- 3 Pricing Models For New Service Businesses
- Take a Hit on Pricing When Struggling with Sales
- Pricing & UVP for Consulting & Service Businesses
- 7 Ways to Plan and Increase Your Revenue in 2024
- Marketing Funnels That Work – Lead Capture & Content
- Marketing Funnels That Work – Target Audience & Channels
- How to Pitch & Sell Any Service Like a Pro
- Should Founders Attend Events?
- How to Use Demos to Sell Services
- How to Give a Killer Sales Pitch
- Why Founders Hate Sales
- 5 Types of Clients to Run Away From
- You Can’t Sell WITHOUT Authority and Empathy
- Time Kills All Deals: 4 Tips To Close Faster
- The Ultimate Guide to Sales Funnels for Consulting & Service Businesses
- Partner Marketing, Part 2: Leverage a Bigger Business’s Marketing Power
- Business Image, Part 2: The Most Underused Asset for Building Your Brand
- Business Image, Part 1: Why People Don’t Take Your Business Seriously
- Content Marketing, Part 1: The Most Underestimated Marketing Strategy for Consulting Startups
- Content Marketing, Part 2: All About Providing Value
- Don’t Compromise Your Business Image
- Partner Marketing, Part 1: Consulting Growth
- Marketing Basics for Consulting Startups
- Essential Marketing Tools for Your Consulting Startup
- Marketing the Old-Fashioned Way: Consulting Edition
- Target Audience, Part 2: Need to Understand a New Client Segment? Talk to Them
- Target Audience, Part 1: Demographics and Psychographics
- How to Find Out What a Prospect Really Wants
- How to Manage Client Rejections
- 3 Proven Ways to DOUBLE Revenue (Without Increasing Marketing)
- How to Effectively Sell in Every Situation for Service Businesses
- Public Speaking for Sales
- Pitching Is Not About Closing Deals
- First Sales Hire Almost Kills My New Business
- Should You Hire a Salesperson? Advice for 2024
- Partner Marketing and Reselling for Consulting Startups
- Is Producing Content Worth It Anymore?
- Are Your Marketing Efforts a Waste of Time?
- Want More Leads? Try This
- CRM: An Essential Tool for Every Consulting Business
- Social Media Management for Consulting Startups
- Getting Help From Experts to Grow Your Business
- How To Grow a Business in Today’s Economy
- How To Hire Your First Sales Rep: A Salesperson Hiring Guide for Startups
- How to Close Deals Faster: 7 Effective Sales Strategies for Any Service Startup
- How to Give a Sales Pitch: A Guide for Founders (with Examples)
- How to Overcome Anxiety in Selling: A Business Owner’s Guide
- Ultimate Guide to Mastering a Sales Funnel for Service Businesses
- How to Get More Consulting Clients by Avoiding These 5 Types
- Best Way for a Small Consulting Company to Increase Sales
- Why Is It Beneficial to Attend Networking Events?
- The Power of Empathy in Sales: An Entrepreneur’s Guide to Having More Sales Authority
- Understand Paid, Owned, Shared, and Earned Media, But Don’t Do Everything at the Same Time
- Use FUD Responsibly
- 5 Times It’s OK to Sell Cheap: Short-Term Tactics for Long-Term Growth
- 3 Things You Must Include in Your Business Plan’s Sales & Marketing Section
- e-CENS Press Release
Operations and Service Delivery
Partnership and Legal
Started and Struggling
Thoughts From Feras
VideosQuick Take Videos
- Reflecting on 2022 (During Challenging Times Focus On The Opportunities)
- From Scared to 100 Donations to Board Member
- What Do AI Chatbots Mean for Your Consulting Business?
- What to Expect in 2023 as an Entrepreneur
- National Small Business Day and Mother’s Day 2024
- 1 Year in My New Business: 6 Lessons for 2024
- One Week Off The Grid: Lessons for Entrepreneurship
- Martin Luther King: Communicator and Visionary
- A Physical Challenge and Time for Reflection in the New Year
- “Hotbeds of Divorce”: The Correlation Between Startups and Breakups