7 Audiences Your Business Plan Needs to Address

If you’re aspiring to start a business in consulting or professional services, it’s critical for your business plan to identify the target audience of the services that you’ll be providing.

But have you thought of the audience for the business plan itself?

In this Start Up with Feras Quick Take, I identify seven audiences that you should keep in mind when you’re crafting the plan for your new consulting or professional services startup:

  1. Yourself
  2. Your team (if you have one at this point)
  3. Bankers & investors
  4. Friends and family
  5. Potential business partners
  6. Suppliers & vendors
  7. Strategic industry partners
Feras Alhlou

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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