Are Your Marketing Efforts a Waste of Time?
Do you measure the effectiveness of your marketing campaigns and your website?
For all companies, and especially for an early-stage startup, results matter:
- How many visitors are reaching your website?
- Where are they coming from
- Are they engaging or bouncing?
- How many people are you reaching on social media?
As a founder, it’s critical that you:
- Commit to measuring your marketing efforts
- Learn about the analytics capabilities of the platforms you’re using
- Identify a few important metrics to track most closely
- Make time to analyze the data and take action for improvement
A focus on analytics will help consulting startups make informed decisions and better their marketing reach and performance.