Target Audience, Part 2: Need to Understand a New Client Segment? Talk to Them

In the first part of this series, I recommended starting your consulting business by targeting an audience type that you already know: those you have experience working with.

This second video explores direct primary research that you can conduct to begin reaching new types of clients and growing your customer base. Speaking directly with members of your potential future audience will, critically, help you understand their experiences and aspirations.

Enhance this primary audience research through competitor research on other consulting or professional services companies who are trying to reach the same audience.

After conducting these two types of research, you’ll be better equipped to craft unique and compelling offers and messaging for a new segment of prospective clients.