Pricing & UVP for Consulting & Service Businesses

If you had an electric car and needed a mechanic, which one of these would you choose?

“We fix your broken car”

Or

“We specialize in fixing electric cars at the most affordable price in town”

Believe it or not, even though it brags about a good deal, the second mechanic manages to charge a lot more than the first mechanic. So why is it that some businesses get away with charging more for the same service than others?

Because they articulate their uniqueness clearly, which attracts leads who are more qualified and willing to pay more for their services.

In this week’s live stream, we’ll cover the concept of a unique value proposition (UVP); what it is, its importance to pricing, and how to articulate a good UVP.

We’ll also talk about pricing in the different stages of your business. Your pricing strategy shouldn’t be the same 5 years into growing.

Lastly, we’ll answer whether you should ever provide your services for free.