Started & Struggling, Part 2: How To Find Leads For Your New Business

To get your business going you need to find leads, people and companies interested in your products and services. Where do you meet potential leads? Where do you find clients?

When I first started, I challenged myself to get rid of 1,000 business cards in 3 months. I went to networking events whenever I could. I told everyone about my new venture without being pushy. Eventually it worked! Word of mouth is more powerful than you think. Set a target before every event for how many people you’ll speak to about your business.

At first, you’ll feel awkward but it’ll become more natural over time to tell people what you do. In the early days you’ll be doing almost all the business roles. Be willing to do the grunt work. Be willing to do the jobs you don’t want to do until you’ve grown enough to hire people.

Feras Alhlou

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

Related Shorts

Get Traction: Start Fast To Build A Financial Runway