From Yahoo and Philosophy to Landing Meta as a Client

It’s a joy for me when people I know from my professional or personal life achieve success in their own ventures.

I first came to know Rebecca Wolpinsky and Anke Audenart when they were working for companies that contracted with my analytics agency for our services. Since that time, they founded Aptly, where the team designs and produces award-winning business education programs.

We recently sat down and discussed their exciting journeys from corporate life and academia to entrepreneurship.

They shared a range of in-the-trenches insights about:

  • External funding vs. bootstrapping in the early stages
  • Service productization as a consultancy
  • Building a training offering as a consultancy
  • Technical specialists who have to manage people
  • Developing a robust infrastructure and work culture
  • Approaches that were effective in the beginning and over time
Feras Alhlou

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

Related Shorts

The Damage of Mislearning

Cowards Never Live

Advisors NOT Therapists

Double Dipping the Economy

Who Your Real Business Enemies Are

3 Types of Side Hustles

Success is 90% Work

High Expectations – Low Resilience

The Only Manager Steve Jobs Had

Waiting for the Perfect Job 👴🏼👵🏾

How to Build a Unicorn

Eating Glass and Staring Into the Abyss

Help Paralysis

When Feeling Down

Collecting Books and CDs

Sir Richard Branson on Hard Work

But I Worked Hard…

Panicking Over Normal Business Things

How to Rechannel a Client’s Energy

What Is Aikido?

Andy Grove on Business Principles

Don’t Abuse Your Power

Why Are You Proud of That?

Glorifying Business Mistakes 👎👎👎

Procrastinating Starting Your Business

Ponzi Schemes in 2024

How to Take In Client Rejections

Once in a LifeTime

From Laid Off to an 8-Figure Acquisition

3 Reasons You’re Stuck in the Rat Race

I Have a Dream But

The Entrepreneurial Drive

6 Reasons Stopping You From Starting Your Business

Why Business Advisors Don’t Take You Seriously

How to Overcome Fear of Failure in Business

THE REASON You Haven’t Started Your Business Yet

Charlie Munger’s Key to Intelligence

Business Is Not for the Lazy

The Mental & Social Burden of Failing a Business

Don’t Compare Your Chapter 1 to Their Chapter 20

The Power of Gratitude in Entrepreneurship

The Power of Gratitude for Business Culture

Entrepreneurship Is 5x Harder than You Imagined

When to Keep Going or When to Quit in Your New Consulting Business

After a Layoff, Reflect – Improve – Restart

Laid Off? Starting a Consulting Business Is Like Looking for a Job

Starting a New Business: Are You Ready, Willing, and Able