From Yahoo and Philosophy to Landing Meta as a Client
It’s a joy for me when people I know from my professional or personal life achieve success in their own ventures.
I first came to know Rebecca Wolpinsky and Anke Audenart when they were working for companies that contracted with my analytics agency for our services. Since that time, they founded Aptly, where the team designs and produces award-winning business education programs.
We recently sat down and discussed their exciting journeys from corporate life and academia to entrepreneurship.
They shared a range of in-the-trenches insights about:
- External funding vs. bootstrapping in the early stages
- Service productization as a consultancy
- Building a training offering as a consultancy
- Technical specialists who have to manage people
- Developing a robust infrastructure and work culture
- Approaches that were effective in the beginning and over time
