Target Audience, Part 1: Demographics and Psychographics

How much do you know about the target audience for your new consulting or professional services business? The more you understand your potential clients, the more likely you will be able to reach the right people with the right service offerings and messaging and thereby generate leads to fuel your new venture. When evaluating your target audience, consider the two primary realms of demographics and psychographics. While demographics and psychographics may apply differently in B2B vs. B2C contexts, it’s critical to remember that in either case, you need to reach and resonate with individual people who want to make good decisions about the service that they’re investing time and money in.

Feras Alhlou

Feras Alhlou

Feras has founded, grown, and sold businesses in Silicon Valley and abroad, scaling them from zero revenue to 7 and 8 figures. In 2019, he sold e-Nor, a digital marketing consulting company, to dentsu (a top-5 global media company). Feras has served as an advisor to 150+ other new startup businesses, and in his current venture, Start Up With Feras, he's on a mission to help entrepreneurs in the consulting and services space start and grow their businesses smarter and stronger.

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