No Connection Means No Business
Welcome to the Dojo!
As you read this, I'm wrapping up my yearly off-the-grid retreat to the Colorado mountains. This is always a special time for me, and I look forward to sharing a few reflections next week.
On the Mat
- 1,000 Business Cards in 3 Months
- September Launch Challenge – Week 4
- Is Networking Dead?
Let's Train
1,000 Business Cards in 3 Months
In my first business, I had to overcome my reluctance to talk about my business when an informal opportunity arose, so I challenged myself to hand out 1,000 business cards in 3 months. I went to networking events whenever I could. Without trying to be too pushy, I told anyone who would listen about my new venture.
Eventually, it worked. As it became easier over time to talk to people about my business in any setting, the word of mouth marketing began to pay off.
September Launch Challenge - Week 4
This week was the 4th and final week of our challenge.
Week 1, you defined your offer.
Week 2, you validated your market.
Week 3, you packaged and priced it.
Week 4: you're reaching out to your network.
Your challenge this week:
- Reach out to five people in your network.
- Focus on conversations, not “perfect pitches.”
This moment matters because it shifts you from preparing → to doing.
From dreaming about clients → to inviting them into your world.
You can use this sheet to help with your outreach.
Send those first five messages, then reply and tell me how it felt to hit “send.”
This is the last week of the September Launch Challenge, but for you, it could be the very first week of a business that changes everything.
Sharpen Your Blade
Do people still network, or have social media and AI replaced it?
Many founders hesitate to put themselves out there—but that hesitation costs them.
Your business isn’t struggling due to a lack of skill. It’s struggling because people don’t know you exist.
Networking isn’t about being extroverted or “good at selling.” It’s about the right approach. A simple conversation can turn into a five-figure opportunity.
Watch the live stream and learn about building real relationships—without feeling fake or forced.
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