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A scared knock on one door changed everything

Black Belt Startup

Welcome to the Dojo!

A few months ago, while visiting my parents’ house, I grabbed an old envelope stuffed with photos from my childhood. I finally went through it—and found two pictures that pulled me straight back to a story I hadn’t thought about in years.

On the surface, it looks like a story about karate 😊. But it’s actually about something much deeper: fear, opportunity, and the courage to step forward even when you have no idea what you’re doing.

Hope you enjoy it. And if a moment from your younger years shaped who you became, hit reply—I’d genuinely love to read it.

On the Mat

  1. Let’s Train: A Story About Courage, Fear, and Knocking Anyway
  2. Ask Feras: I’m very busy, but not seeing sales
  3. Sharpen The Blade: 51 minutes: From Zero to Revenue: Entrepreneurship Essentials

Let's Train

A Story About Courage, Fear, and Knocking Anyway

Two friends and I had gotten into trouble with the neighborhood toughs—enough to scare us into learning how to defend ourselves. So we did what terrified teenagers do: joined a karate dojo, lifted weights, and chased anything we thought might make us stronger.

Around that time, a Japanese man started coming in and out of a nearby building. He was renting a studio short-term. And in our brilliant ’80s teenage logic (with a lack of cultural awareness the ’80s gave us), we assumed: Japanese = martial artist.

We wanted to learn from him but were too nervous to approach. We’d walk by, freeze, retreat… until one evening we forced ourselves to knock on his studio door, after arguing about who’d speak.

One problem: we didn’t share a language.

He opened the door—kind smile, puzzled look.
I pointed at him, then us. “Karate.”
He looked confused.
We made fists. He made fists.
We bowed. He smiled.

Somehow, it worked.

He was an accomplished martial artist. He pointed to his clock, gave us a time, and the next day we were training in the foyer—knuckle pushups on tile floors, hard drills, real discipline.

He even brought a friend to spar. Watching them move—fast, fluid, controlled—blew our minds. He refused to take a cent and trained us for months.

Forty years later, I’m still grateful.

Yes, I learned some karate—but the real lesson was this:

If fear keeps you from asking, knocking, or trying—especially when you feel clueless—you’ll miss the moments that could change your life. There are more people willing to help than you think, and more opportunities waiting if you have the courage to step toward them.

Ask Feras Recaps

I’m very busy, but not seeing sales

🔥The Challenge

I was talking with a founder who was frustrated about not getting any sales. He said: “I’ve reworked my website several times and I love it now. Next I’m updating my intro slides, and after that I’ll hire a designer to create a brochure…”

🛠️ What I Told Them

This took me right back to my first business after a painful layoff. My co-founder and I had zero sales experience. We spent weeks in his garage creating a 12-month growth plan, a 5-year strategic plan, and national marketing campaigns — all to avoid doing the one thing that actually mattered: talking to customers.

Here’s what I urged him to do:

Stop polishing the website. Stop hiding behind decks and brochures. Take your half-baked offer and start having real conversations with people in your network.

Without action — without stepping on the mat — you think you’re building a business, but you’re really just stalling.

Sharpen Your Blade

51 minutes: From Zero to Revenue: Entrepreneurship Essentials

51 minutes.

That’s all you need to learn the essentials of entrepreneurship.

No fluff. No hype.

This won’t turn you into an overnight entrepreneur or help you hit $10K/month in a week 😊 — but it will give you a rock-solid foundation and a map to follow toward a 6- or even 7-figure consulting or services business.

I created a free course with 11 short modules you can finish in under an hour — built from real experience across 7 companies and a 20+ year journey (including an 8-figure exit).

In this free course, I cover:

  1. Start smarter. Grow stronger.
  2. The mindset every entrepreneur needs
  3. Consulting 101: expertise, authority, and empathy explained
  4. 6 ways to vet your business idea before you risk it all
  5. How to write a business plan that actually works

  6. Your financial runway: how to transition to full-time business
  7. How to generate leads from your network
  8. Why attending business events is still a game-changer
  9. How to close your first 3 clients (faster)
  10. How to start a consulting project (the right way)
  11. Next steps you can take to build your business

It’s called Zero to Revenue: Entrepreneurship Essentials — and it’s designed to help you take action without the overwhelm.

If you’re serious about turning your skills into a real business — start here.

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