Build these foundations before you leave your job
Welcome to the Dojo!
If you're thinking about starting a business, one of your biggest advantages may be the job you have today.
You have income coming in, access to a professional network, and time to learn before your business has to support you.
A founder I recently spoke with was doing exactly this. He was still employed and using conversations with former colleagues and industry contacts to explore where his expertise could create value.
This takes time, and your evenings and weekends will take a hit. Be prepared for that. (It also helps to get your life partner and/or those impacted by your decision) on board early. I did, and it made a big difference. 😀
On the Mat
- Let’s Train: Build before you leap
- Ask Feras: “How much of my business should I have set up before I leave my job?”
- Sharpen the Blade: [Livestream] Thinking About Leaving Corporate? Start Here (and Q&A)
Let's Train
Build Before You Leap
You don't need a fully built company before you leave your job. You do want enough groundwork in place so you're not starting with a blank sheet of paper on Day 1.
1. Get clear on what you might sell
You should be able to explain the problem you want to help solve, who has that problem, and why your experience gives you credibility.
Your first version will probably change and that's okay.
The purpose of this early work is to give you something concrete to test in conversations.
2. Start talking to the market
Use networking conversations to learn.
Ask people in your industry about the problems they're dealing with, what they've already tried, where projects get stuck, and how companies currently solve the issue.
You’re not selling at this stage, you’re listening for repeated problems.
Those conversations can help you sharpen your offer before you've invested heavily in branding, a website, or a complicated business plan.
3. Reconnect with your professional network
For many new consultants, the first opportunities come from people who already know their work.
Former colleagues. Managers. Clients. Vendors. Partners. People you've worked alongside during the last 10 or 15 years.
Start reconnecting before you need anything urgently.
You can share what you're exploring, ask thoughtful questions, and learn where there may be demand for your expertise.
Some of these conversations may eventually become referrals or client opportunities.
4. Build a simple outreach process
Create a list of people you want to contact.
Track who you've reached out to, when you contacted them, what you discussed, and when you should follow up.
You don't need sophisticated technology for this. A spreadsheet can handle the job at the beginning (email me back if you like to get a copy of my DIY CRM).
The important part is developing the habit of consistent outreach while your financial situation still gives you some breathing room.
5. Set up only the infrastructure you need
There's a temptation to prepare every possible system before you've served a single client.
You won't know exactly what you need yet.
Put the basics in place: incorporate the business, develop a full business plan, set up a professional email address, and a way to schedule meetings.
I've seen entrepreneurs lose valuable months after leaving a job because they waited until that moment to begin figuring out their offer, market, and outreach.
If you're considering making the leap, use the time you have now, so you won't be starting from zero.
Ask Feras Recap
The Challenge
“How much of my business should I have set up before I leave my job?”
What I Told Them
Focus first on the pieces that will help you get to client conversations quickly: a clear initial offer, a target market, a list of people to contact, and a simple way to track your outreach. If you're not using my DIY CRM worksheet, email me back and I'm happy to share it.
You can also work on your business plan, set up the legal entity, identify potential co-founders, and handle other foundational pieces.
Sharpen the Blade
If you're considering consulting or entrepreneurship while you're still employed, this week's livestream walks through the groundwork I would start putting in place now.
Use your current runway wisely so you're better prepared when you're ready, or need, to make the leap.
Bring all your questions to my livestream on my YouTube on Tuesday at noon pacific/3pm eastern (subscribe to the channel to get notified): Thinking About Leaving Corporate? Start Here
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