Aspiring entrepreneurs are more ready than they think
Welcome to the Dojo!
Most aspiring entrepreneurs don’t need more time or more training. They need one thing: the courage to go public with what they already know.
I used to believe the “I’m not ready yet” story too. When I started my first business, I questioned everything. And years later, when my analytics consulting firm became a Google-certified partner and Fortune 500 companies started calling… I still caught myself wondering whether we were good enough.
What I’ve learned since then is this: fear doesn’t disappear as you grow — it just changes shape. Everyone deals with it. Everyone hits moments where the challenge feels bigger than their confidence. The entrepreneurs who move forward aren’t the ones who feel fearless; they’re the ones who face the fear, do the work, and keep going anyway.
You can do the same. Courage is a muscle, and this week, we’re going to train it.
On the Mat
- Let’s Train: Hitting the invisible ceiling.
- Ask Feras: “I’ve done so much learning!”
- Sharpen The Blade: Action rewires the brain.
Let's Train
Hitting the invisible ceiling
There’s a moment I see in every aspiring founder — a moment when they hit the same invisible ceiling.
They’ve done the work.
They’ve taken the courses.
They’ve studied the frameworks.
They’ve helped teams, clients, and bosses solve real problems.
But when it’s time to step out on their own, they tell themselves the same story:
“I’m not ready yet.”
But readiness isn’t a feeling — it’s a willingness.
Aspiring entrepreneurs stay stuck because they’re trying to accumulate enough confidence to finally feel ready. But confidence isn’t accumulated. It’s produced.
You produce confidence by doing something publicly — a Loom, a case study, an outreach message — and surviving the discomfort.
That’s when your brain gets new data:
“I can do this.”
“I didn’t break.”
“This is possible.”
So here’s your training assignment this week:
- Extract one win from your day job. Something you solved that mattered.
- Turn it into a case study.
- Record a 5-minute Loom walking through it.
- Send it to 5 people.
Not necessarily to sell. To practice being visible.
When aspiring entrepreneurs go public — even once — everything changes.
They stop negotiating with their fears and start negotiating with the market.
And that is the moment they stop being wannapreneurs.
Ask Feras Recap
“I’ve done so much learning!”
🔥 The Challenge
People don’t come to me saying, “Feras, I’ve done so much learning, but I still don’t feel ready to charge.”
But I can always see it. They’ve read the books, binged the podcasts, rewritten their business plan three times… They’ve done enough education for a small MBA program, yet they still haven’t taken consistent steps toward sales and marketing.
🛠️ What I Told Them
You’re not missing knowledge. That sales and marketing “are-not-my-skills” is what’s holding them back.
Start by turning your private wins into public proof, share what you already know.
Start with one simple case study and send it to five people.
Sharpen Your Blade
In my recent video on breaking entrepreneurial blocks, I shared a core truth:
Action rewires the brain.
Every time you make something public — a post, a Loom, a pitch — your brain learns that uncertainty isn’t danger.
That’s how you break avoidance, overcome doubt, and build momentum.
Check out my latest video: “3 Invisible Mindset Traps That Stall Your Business Before It Starts”
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